The Hobbit: The Unexpected Journey | Trailer #2

The Hobbit: The Unexpected Journey | Trailer #2

Watch the second trailer for The Hobbit and aim to make 10 bullet points about

• mise-en-scene
• camerawork
• sound
• editing

• Low angle shot at 2:09
• 0:22 face shot
• 0:00-0:21 Quick change of scene from landscape
• Lots of Voice-over- For example, Gandalf Voice-over at start
• Light warm colors when Gandalf is talking to the woman
• Changes to cold from light to cold colors very quickly between scenes of Gandalf and Galadriel to  to dark cold colors of Bilbo
• Lots of close ups -Bilbo, Gandalf, Thorin, Galadriel 
• Low angle shot 2:04
• 1:07-Galadriel raised above in prominence
• Lots of zoom in shots 

Media Today: Bamboo Graphic Tablets by Wacom

The Bamboo Graphics Tablets are Innovative and easy to use. The Tablets come with a stylus which is easy to hold and use. The touch sensitive tablet is great for design and creation in many different programs. The programs it is compatible with include Adobe Flash Professional and Adobe Illustrator.

The many innovative things you can do with it expand as it is compatible with Windows, Mac, Linux and Apple iPads. The innovative ideas that have come from using Graphics Tablets are amazing.

They have many different pads for many different uses. For the full information, check out their website: http://www.wacom.com/creative/products/pen-tablets/bamboo 

The video below is an animation which took the animator 1/2 an hour to create using a Bamboo Tablet.
You must bear in mind that an animation dos take a long time because you must animate each frame!

My work on my Portfolio

•The target audience for my second advertisement is for young women from 16-35. The women that will buy this perfume will be for women who want to live in a fantasy. They dream of being whisked away on a magical adventure.

• These women probably dream of wearing evening gowns like the women in the picture.

My Advertisements 23/11/12

'Cache'
It's your little secret
By Bertie Simpson

'Cache'
It's your little secret
By Bertie Simpson

'Vide'
Beyond the Boundaries
By Bertie Simpson

Now you may be wondering why I have three adverts up instead of two. This because of my first advertisement, Cache hit a fork in the road so to speak. I was not sure which idea looked better so I did both ideas. My next goal is to discuss with Mrs Mann which one I should choose.

I am very happy with my advertisements and I thoroughly enjoyed using Adobe Photoshop.

07/11/12 | Planning for perfume

Fragrance Slogans

Research: I have researched fragrance slogans:

No bottles to break-just hearts

-Aperge

Between love and madness lies obsession
-Calvin Klein’s Obsession

If you want to capture someone’s attention, whisper.
Coty Perfume

Promise her anything, but give her Arpege.
-Arpage

I am made of blue sky and golden light, and I will feel this way forever…share the fantasy.
-Chanel No. 5

Do You Dare?
-Curious

I can’t seem to forget you, your Wind Song stays on my mind
-Wind Song

The fragrance larger than life
-Viktor & Rolf Eau Mega

Every woman has two sides
-Kat Von D Saint & Sinner

Life without passion is unforgivable
-Unforgivable by Sean John

The Power of Cool
-Davidoff Cool Water

A woman is an island. Fidji is her perfume
-Guy Laroche Fidji

So delicate. So Beautiful.
-Estée Lauder Beautiful

HUGO is trend, HUGO is different, HUGO is urban
-HUGO BOSS

Let desire lead you
-JLo Deseo

Share the fantasy
-CHANEL

We are One
-Calvin Klein CK one

Never resist the call of the game
-Lacoste Challenge

The ultimate code of seduction for men.
-Armani Code for Men

Whoever loves me will follow
-Guerlain Insolence

Planning I have brainstormed some exotic, sophisticated, glamourous, foreign names

Woman

Cache

-It's your little secret 

Saison

-It's your time

Jolie

-Smart. Beautiful. Independent. Jolie

Male

Hausse

-Rise above the rest

Molto
-Go the distance

Vide

-Beyond the boundaries

Research for essay 5/10/12

Photos form the 1990s

Research for essay 5/10/12

Male cologne and Female perfume from the 1920s-1930s

Research for essay

These are some of the photos I have taken into account for my essay on comparing how Men or Women are portrayed in fragrance adverts of 2012, 1990 and 1930. These are the pictures i may choose for the 2012 part

26th September 2012

Today, we had to make ourselves a twitter account, where we can follow media companies and experts in the hope that we can get some information when needed. We gave the video links from our homework and we also gave Mrs Mann the urls to our blog so she could give as any advice on how to improve them.

Mrs Mann introduced us to a site called Prezi where we can show what we have learned. I am excited because this program can benefit me with all my other lessons in which I have to present work.

Advert links

The video for the first advert can be found here
The video for the second advert can be found here

Lucozade Brand Study

Lucozade's original name was Glucozade and was available throughout as a medical drink. In the 80s, the name was change to Lucozade and was changed from a medicinal drink to an energy drink. With some strong advertising using celebrities such as Olympic champion decathlete Daley Thompson, Lucozade quickly became the leading energy drink enjoying sales tripling in the period of 1984-1989.

Lucozade then released Lucozade sport which became the UK's leading energy drink. Lucozade sport went on to sponsor many football teams such as Chelsea FC, Arsenal FC and Liverpool FC. It now sponsors the FA, the England football team and the Irish Football team. 

The Lucozade brand values re-energising its consumers. It is tirelessly working with scientists, universities and sports stars to improve the drink.

Wednesday 12 September 2012

Today, we were brought into the classroom and we continued our talk on Coca-Cola from last time. We studied Coca-Cola's slogans and realized that they hadn't much changed throughout the years. She also told us that we were going to be making a film opening. The criteria was action/adventure and I already have some good ideas for it. We discussed Coca-Cola and its influence on Christmas which was very interesting as I discovered that Coca Cola made Santa Claus look the way he does today. Before 1931, when the first picture of a jolly red and white Santa was published, there was many different versions of Santa Claus.

At the end of the lesson, we looked at the Coca-Cola advert I wish. It was made by the same people who made the diet coke commercial which I linked in my last blog. We saw that a girl was singing and handing around coke, when she gave people coke, they became happy and did not look so dull and unhappy.

The link for the video can be found here. 

Have a nice week

Bertie

Friday 7 September 2012

Hi, my name is Bertie Simpson and this is my first Blog.I am making this blog for my Media Studies GCSE. Today Mrs Mann sat us done and explained to us some key points of Advertising which is our first topic. She then proceeded to show us a couple of advertisements the first being an advertisement about Coca Cola which featured the celebrity Duffy (The link to the video can be found here). Mrs Mann told us about how companies like Coca Cola like to promote themselves using famous celebrities. We looked at the video and realized that Diet Coke was targeted at women or do not wish to drink normal Coca Cola in case they get fat. The advert depicts Duffy coming off the stage in a concert for a break. She gets given a Diet Coke and she drinks it. She then grabs a bike and has some time to herself riding a bike and singing. She rides through a supermarket and back to the concert hall. She then gets back onto the stage. What the advert is trying to get across to the target market was the fact that even busy people could have some alone time and showing that the Diet Coke is the cause of that.

Mrs Mann then showed us the second clip which is a Coke Zero advert which was piggybacking on an upcoming movie of the time, James Bond: Quantum of Solace (The link to the video can be found here). It shows James Bond in the classic start to all of the James Bond films but the start is in Coke Zero colors. At the time when the advert was released, Coke Zero was not selling as well as the Coca Cola company had hoped so it piggybacked on the upcoming James Bond movie. Mrs Mann told us this was called synergy. The video is mostly in the Coke Zero colors of red and black. At the end of the video it very cleverly makes the signature 007 symbol. The music is loud and is in theme with the movie and it is also to catch the attention of the target market which we theorized was young men who also wish to go n a diet but not get fat or feel guilty for drinking a sugary drink such as Coca Cola. 

The last thing I did today was to create this blog so I could showcase my work to my teacher (Mrs Mann) and to other people interested about what I have to say about Media.   

Have a nice day!

Bertie