Friday 7 September 2012

Hi, my name is Bertie Simpson and this is my first Blog.I am making this blog for my Media Studies GCSE. Today Mrs Mann sat us done and explained to us some key points of Advertising which is our first topic. She then proceeded to show us a couple of advertisements the first being an advertisement about Coca Cola which featured the celebrity Duffy (The link to the video can be found here). Mrs Mann told us about how companies like Coca Cola like to promote themselves using famous celebrities. We looked at the video and realized that Diet Coke was targeted at women or do not wish to drink normal Coca Cola in case they get fat. The advert depicts Duffy coming off the stage in a concert for a break. She gets given a Diet Coke and she drinks it. She then grabs a bike and has some time to herself riding a bike and singing. She rides through a supermarket and back to the concert hall. She then gets back onto the stage. What the advert is trying to get across to the target market was the fact that even busy people could have some alone time and showing that the Diet Coke is the cause of that.

Mrs Mann then showed us the second clip which is a Coke Zero advert which was piggybacking on an upcoming movie of the time, James Bond: Quantum of Solace (The link to the video can be found here). It shows James Bond in the classic start to all of the James Bond films but the start is in Coke Zero colors. At the time when the advert was released, Coke Zero was not selling as well as the Coca Cola company had hoped so it piggybacked on the upcoming James Bond movie. Mrs Mann told us this was called synergy. The video is mostly in the Coke Zero colors of red and black. At the end of the video it very cleverly makes the signature 007 symbol. The music is loud and is in theme with the movie and it is also to catch the attention of the target market which we theorized was young men who also wish to go n a diet but not get fat or feel guilty for drinking a sugary drink such as Coca Cola. 

The last thing I did today was to create this blog so I could showcase my work to my teacher (Mrs Mann) and to other people interested about what I have to say about Media.   

Have a nice day!

Bertie