Why are these two adverts, in their own way, Action and Adventure films?

http://vimeo.com/50055341

http://www.motorauthority.com/news/1083496_iron-man-tony-stark-drives-audi-r8-e-tron-in-new-ad-video

Why are these two adverts, in their own way, Action and Adventure films?

The Audi advertisement promoting Iron Man 3 is an action adventure movie because they have created a spectacle. They have shown some of the most dramatic parts of the Iron Man film, such as the explosions and Iron Man falling into the sea. They also show the high octane moments along with the trials and tribulations Iron Man has to face, such as catching people falling out of a plane. They then show Tony Stark climbing into the advertised car and going at high speeds. They advertise the perks of the job Tony Stark has. The car chase is also significant as there are lots of car chases in action movies like Iron Man. Iron Man is a film for people of all ages, so it would reach Audi's target market easily.